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Étoile BlancheAcademic · real client

Digital communication · Print & social media

L’Étoile Blanche

A restaurant under new management, and an image to reinvent.

With the student agency Zest, we reimagined the communication of L’Étoile Blanche in Lausanne: its menus, its posters and its social media, around a single message.

Context
Agency project, HEIG-VD
Year
2026
Client
L’Étoile Blanche restaurant, Lausanne
My role
Overall vision and consistency
Team
Zest agency, 5 students
Tools
Canva, Figma
Étoile Blanche – Communication for a Lausanne restaurant

The challenge

New owners, and a communication that didn’t reflect them yet.

Our answer

One message, “the place that brings people together”, from the menu to Instagram.

The result

Four menus, a poster campaign, anecdote cards and content for three social networks.

One agency, one client

For this project, we set up Zest, an agency of five students. The name comes from lemon zest, for freshness; the tagline, “comms with a kick”, sets the tone.

Our client: L’Étoile Blanche, a Lausanne café-restaurant taken over by new owners, who wanted to showcase the place and the new team. With Sacha Loskov, I was in charge of the overall vision: making every medium tell the same story.

A single message

Before designing anything, we looked for what would tie every medium together. L’Étoile Blanche is open from morning coffee to drinks and dinner: people can meet there at any time.

« L’Étoile Blanche, the place that brings people together. »
The campaign’s key message

Four menus, one world

  1. Red and white menu used as a placemat, with a coffee and a croissant

    01 / 04

    The menu doubles as a placemat. Bold retro titles, a classic typeface for the dishes: the brasserie heritage, made more modern.

  2. Red and cream drinks menu on a table, with a cocktail

    02 / 04

    The drinks menu uses the same codes with the colours reversed.

  3. Weekly specials menu on a restaurant table

    03 / 04

    The specials change every week, so we made them an easy-to-update template that also invites lunch guests back for the after-work.

  4. Star-folded bar-snacks menu, closed then open on a table

    04 / 04

    The bar-snacks menu folds into a star: closed, it shows the categories; open, the whole after-work menu.

Taking the after-work to the street

To promote the after-work, our first idea was the city’s large billboards. Too expensive: more than 25,000 francs a week. We kept the idea using free poster spaces in the nearby office districts, with arrows leading to the restaurant.

White poster “The after-work is at L’Étoile Blanche”, with an arrow and the distance
Red poster “The after-work is at L’Étoile Blanche”, with an arrow and the distance

Inside the restaurant, “Did you know?” cards tell stories about the place, its team and its history: a way to start a conversation.

Red “Did you know?” card on a wall covered with old posters
Restaurant dining room with anecdote cards on the columns

A new era on social media

On Instagram, TikTok and Facebook, the new content breaks with the old: the same colours and typefaces as the menus, and one recurring message, you can drop by at any time.

Post “Coffee break?” with a cup of coffee
Post “Here, we share much more than a meal” with friends at a table
Post with the restaurant’s façade
Post “Fancy the terrace?”
One of the campaign’s reels.
January editorial calendar, with posts planned by type
The editorial calendar, to plan stories, posts and reels.

A playbook built to last

menus redesigned
4menus redesigned
social networks: Instagram, TikTok, Facebook
3social networks: Instagram, TikTok, Facebook
print campaigns: posters and anecdotes
2print campaigns: posters and anecdotes

We handed the restaurant a playbook explaining every medium, plus every file editable in Canva and Figma: the team can change a price, a photo or a special without going through us.

What I take away

Keeping the big picture taught me that a strong identity is less about one beautiful visual than about everything fitting together. And the posters reminded me that a good idea also has to fit the client’s budget.

Credits

  • Luca Leone · Overall vision and consistency
  • Sacha Loskov · Overall vision and consistency
  • Romain Blanchard · Print media
  • Ryad Ait-Slimane · Digital media
  • Cindy Demont · Digital media

Zest agency, Bachelor in Media Engineering, HEIG-VD, for L’Étoile Blanche restaurant in Lausanne.